HTTPS AND SEO - Security Matters

HTTPS AND SEO - Security Matters

Date: 2017-08-27 14:22:45 Author: Matthew Davis

Not Secure Browser Warning

For the last few years, internet security has been the hype of talk, but 2017 has shaped up to be "The Year Of Security". With technology increases, and more people using the internet; online crime has become more than a regular. As of lately, SSL Certificates has become the focus of attention for website admins and browsers. While HTTPS does a lot to protect your customers identity and sensitive information, did you know it also plays a vital role in the SEO and search engine ranking?  Read more to find out how HTTPS and SEO work together.

For the last few years, internet security has been the hype of talk, but 2017 has shaped up to be "The Year Of Security". With technology increases, and more people using the internet; online crime has become more than a regular. As of lately, SSL Certificates has become the focus of attention for website admins and browsers. While HTTPS does a lot to protect your customers identity and sensitive information, did you know it also plays a vital role in the SEO and search engine ranking? 

HTTPS Go's Hand In Hand With SEO

Google is the largest search engine used world wide, which gives them a lot of say in what people find and what makes a site rank. While Google's requirement to have an SSL to reach the top is an important reason to make the switch, its also important to consider the impact it has on your visitors. Studies show that 90% of abandoned carts on websites are caused by a lack of trust in the website. Having an SSL certificate gives that trust to your visitors. Remember, more visitors equals better SEO. This means switching to HTTPS is a vital part of bringing your website to the top.

So What Is HTTPS?

HTTPS, or HyperText Transfer Protocol Secure, is a means of identifying how data is transferred across the web. HTTPS works by creating an encrypted secure socket layer (SSL) between your users browser and your server. This layer protects the users identity and sensitive data from hackers intercepting it along the way. In short, you should not operate a website that collects any type of data without first having an SSL.

HTTP basically works in the same way as HTTPS, only it does not create a secure tunnel for the data to travel through. Data sent through plain HTTP is accessible to hackers and can put you and your client at risk. Let's take a look at some of the other benefits of using an SSL Certificate.

  • HTTPS encrypts users data in transit between the server and the browser.
  • HTTPS offers a layer of trust to visitors through the green padlock, or the green word "secure" in the browsers URL bar.
  • HTTPS provides a small ranking boost with search engines.
  • SSL Certificates often offer a warranty to protect your users should their data be compromised.

HTTPS Impact On SEO

SSL Certificates have been around for awhile now, however, you needed a large budget to have access to them. In recent years, the push for a more secure web has driven the price of SSL's down and they are now more accessible than ever before. So what’s all this hype about HTTPS having an effect on your SEO? The following are just a few more ways SSL's can give you the boost you need.

  • Google and other search engines give preference to secure sites that have enabled HTTPS.
  • HTTPS is faster than HTTP. Speed is an important factor in SEO and this can result in a secondary boost effect on your SEO.
  • HTTPS combats the loss of referral data. Many websites send referral data along with a visitor when they enter your site from another. Most sites will only allow that data to be received through a secure connection. HTTPS makes sure you don't lose out on that valuable information.
  • Customers trust your website as a safe place to do business and abandoned carts decrease. This will offer a noticeable effect on your SEO and ability to convert.

Conclusion

Given Googles size and monopoly over the web, it's pretty important to listen to them whenever they have an opinion on HTTPS and SEO. It's also beneficial to consider your customers and their security when determining if you should make the switch to HTTPS. Besides the obvious SEO benefits of using HTTPs, your use of a secure connection shows your customers you are serious about protecting them.

If you are ready to protect your customers and create a positive SEO boost for your website, follow this link over to secure your certificate today and enjoy all the benefits that come from using and HTTPS website.





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